Priya Shah Matchmaker

Matchmaking services are booming, especially in India, where marriage is seen as a divine connection of two families, not simply two people. Thanks to matchmaking websites, what once used to be either love or arranged marriages are now increasingly turning into arranged-love marriages. The professional matchmakers in older times usually used to be a bespectacled panditji or a jyotish or a rishta making auntyji clutching a folder of bio data holding all the information and photographs of the potential brides and grooms like they are carrying state secrets. Then came the age of internet dating, where your partner was only a few kilometers and a few right swipes away. You could manage many prospects to lower your bounce rate, and the love of your life was at your fingertips. And people started thinking that there is no longer any need for a professional matchmaker. Humans always look for an emotional connection. Dating online through a screen wa...